Brands And Online Marketplaces: Combating Infringement Through Collaboration

The webinar has now concluded, but please view the video recording here.
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For nearly three decades, since the dot-com era of the 1990s, online marketplaces have been increasingly popular platforms for the sale and purchase of goods from nearly every industry. Although these marketplaces offer a convenient, streamlined way for many brand owners to sell merchandise, counterfeit goods and other forms of infringement have also posed challenges for both sellers and consumers. While marketplaces and brand owners have often been at odds due to these considerable challenges, the increasing sophistication of infringers will require greater collaboration and cooperation between these parties to ensure protection of both consumers and brands themselves.

Please join us on Thursday, September 21, 2023 at 9:00 am Eastern time for a Winterfeldt IP Group webinar, which will feature insights from marketplace personnel, brands, and outside counsel and explore how online marketplaces and brand owners can collaborate effectively to reduce instances of infringement and mitigate much of its negative impact. Highlights will include:

  • The evolution of both online marketplaces and online infringement;
  • The biggest enforcement challenges facing both brand owners and online marketplaces in 2023;
  • How online marketplaces can develop and leverage organized brand protection programs to combat infringement on their platforms;
  • How outside counsel can work with both marketplaces and brands to develop effective enforcement programs;
  • Best practices for a productive enforcement collaboration among marketplaces, brands, outside counsel and consumers.


  • Brian J. Winterfeldt, Founder and Principal, Winterfeldt IP Group, PLLC
  • Sven-Erik Batenburg, Associate General Counsel - IP Brand Protection, Coupang
  • Nina Ramesh, Director and Senior Associate General Counsel, Coupang
  • Selena Spritz, Senior Director & Managing Counsel, Walgreens
  • Terri Doud, Managing Legal Counsel & Vice President, T. Rowe Price

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