During the 2012 new gTLD application round, Amazon applied for .amazon new gTLDs in Latin, Chinese and Japanese scripts. Despite steering clear of the geographic names restrictions on new gTLDs as outlined in the new gTLD Applicant Guidebook, Amazon received an early warning from the Governmental Advisory Committee, citing the national concerns of Brazil and Peru, and after some additional discussions and proceedings, the ICANN Board rejected Amazon’s applications. An independent review panel (IRP) subsequently ordered the ICANN Board to reconsider this decision. In an article to be published in the December 2017/January 2018 issue of the World Trademark Review, Brian Winterfeldt, Phil Marano and David Rome discuss this IRP decision and its potential impact on ICANN governance matters. A preview copy of the article may be found here online at World Trademark Review.