December 21, 2020
Brian Winterfeldt, Griffin Barnett and Francisco Cabrera
Article
Article
Article

Uncertainty and the Brand Protection Landscape: Reinforcing Practical Foundations and Strategies

External Article

This article is hosted away from the Winterfeldt website at
https://bpp.msu.edu/magazine/uncertainty-and-the-brand-protection-landscape-reinforcing-practical-foundations-and-strategies-december2020/

While brand protection is always an evolving process, particularly in the digital space, the COVID-19 pandemic has added new layers of uncertainty throughout 2021 and likely beyond. This article, available in the December 2020 edition of The Brand Protection Professional, discusses how brand owners can best build about the foundations of their enforcement programs to take into account the complications and evolving circumstances from the pandemic.

download this document as a PDF
VIEW PDF TO DOWNLOAD

Subscribe

* indicates required
www.xyz@abc.com
/( mm / dd )