Brand

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Winterfeldt IP Group supports clients through the entire branding lifecycle. We collaborate with our clients from the beginning of the brand development process, including working with in-house business and legal personnel on selection and clearance of trademarks.

Once trademarks are selected, we develop and execute national and global filing strategies to ensure protection across key markets, and prosecute marks until registrations are obtained. We provide guidance regarding proper use of trademarks to maintain rights and complete any needed maintenance filings, and assist clients with periodic trademark portfolio audits to ensure resources are redirected when brands are being phased out. When trademarks are already in use when we begin working with a client, we are able to assist with any phase of the prosecution or strategy process, with a goal of assisting our clients with obtaining the strongest brand protection possible in all the jurisdictions important for their organizations.

Our goal is always to understand our clients’ business needs and priorities so that all trademark and enforcement strategies are fully customized. For matters outside the United States, we work with our carefully vetted, extensive global network in order to secure prompt, attentive and efficient advice for every relevant international jurisdiction.