Emily D. Murray serves as Chief Marketing Officer and Director of Intellectual Property for Winterfeldt IP Group. She has nearly 20 years of experience in supporting legal practices, primarily working in the intellectual property arena for large global law firms, including working with Brian Winterfeldt’s team since 2005.
Emily directs Winterfeldt IP Group’s marketing and business development activities. Her responsibilities include preparing client development materials, coordinating participation in RFPs and other business development opportunities, and managing the firm’s brand presence. She facilitates opportunities for team members to participate in industry activities such as professional association memberships, and organizes internal client advisories and webinars as well as external publications and speaking engagements. Emily also develops and executes client relations events, such as mini-conferences and receptions. In addition, Emily ensures Winterfeldt IP Group’s resources are allocated to allow robust support for pro bono clients as well as participation in diversity and inclusion and other CSR activities, in keeping with the firm’s core values.
Emily, who holds a BA in English and an MBA, also provides non-legal business advice to clients in the brand protection, Internet and policy arenas. She serves as an advisor on client communications, ensuring they offer guidance that is both thoughtful and business-minded and that can be implemented easily by clients’ in-house teams. Emily has extensive knowledge of ICANN’s new generic top-level domain (gTLD) program, having participated on a team that participated in drafting and prosecuting nearly 200 new gTLD applications from the 2012 application round, and now advises clients on how to use and maintain their new gTLDs, particularly of the .BRAND type. She also tracks Internet policy issues relevant to brand owners, such as those relating to rights protection mechanisms.
Emily’s professional activities include participation in the International Trademark Association, where she has served on several committees, and membership in the American Apparel & Footwear Association’s Brand Protection Council and ICANN’s Intellectual Property Constituency. She has co-authored articles relating to the diversity experience in law firms, and has spoken on domain name enforcement issues at INTA’s Trademark Administrators Conference.